Feng Xiang

Branding

Feng Xiang is a Klang style Bak Kut Teh and fried porridge hawker store. Missing the robust flavours from his hometown amidst the covid restrictions, the founders are inspired to start a hawker store on their own, to share their favourite authentic flavours from their hometown– Klang, with fellow Singapore diners. 

The brief asked for a nostalgic Malaysian old school look and feel, homemade and inviting. The creative process started with the research of the retro Nanyang dining scene, dated around the 60s to 80s. Illustrations of the herbs that are found in Bak Kut Teh are used as graphical elements for the brand.