Fab-THAI-bulous World – Klook x Central Pattana

Campaign

Designed the campaign for Klook's partnership with centralwOrld, covering key visuals, campaign page banners, social media assets, and platform creatives. The Fab-THAI-bulous lockup was conceptualised from the brief — a playful nod to Thailand that gave the campaign its fun, sun-soaked identity. In-house illustrations were brought into the key visual, tying together lively characters and colourful scenery that captured Klook's signature world of joy. Beyond the digital campaign, the work also extended to lounge decor posters, a printed leaflet, and a voucher for an exclusive Klook ice cream flavour with Guss Damn Good — adding a fun, memorable layer to the campaign beyond the screen.