Klook eSIM

Branding

Developed the full brand identity for Klook eSIM — spanning logo design, brand guidelines, key visuals, in-app assets, and social creatives. As a new product category, the challenge was to create a visual identity that felt both credible and intuitive to users unfamiliar with eSIM, while remaining cohesive within the Klook ecosystem.

Built a flexible visual system that could scale across in-app and marketing touchpoints, ensuring consistency while allowing for localisation across multiple markets. This included designing in-app promotional assets, instructional infographics, and modular templates to support efficient rollout by regional teams.

With a mobile-first audience in mind, the work prioritised clarity, legibility, and ease of understanding, establishing a distinct and recognisable presence for Klook eSIM across all platforms.