Klook eSIM

Branding

Developed the full brand identity for Klook eSIM — logo design, brand guidelines, key visuals, in-app assets, and social creatives. This meant building something from the ground up — giving a brand new product its own visual identity that felt credible and familiar to users, while still looking like it belonged in the Klook product family. This extended into designing in-app promotional assets, instructional infographics, and scalable templates to support the product launch across multiple markets. Keeping mobile users in mind throughout, the work stayed focused on clarity and legibility, giving Klook eSIM a clear, recognisable presence of its own.