Klook Gone Wild
Branding | Campaign
Designed the campaign lockup, key visuals, and collaterals for Klook Gone Wild, a multi-phase partnership with Mandai Wildlife Reserve in conjunction with the launch of Bird Paradise. The lockup was built to carry across three campaign phases, balancing Klook's playful brand personality with Mandai's strict visual guidelines. One of the more interesting challenges was weaving Klook's illustrations together with real animal photography — figuring out how the two could coexist visually was very much part of the creative process. Deliverables spanned social media static assets, in-app banners, and email creatives.
Phase 02
Mandai x Art-Zoo – Zoobilee
In celebration of Singapore Zoo's 50th anniversary, Klook Gone Wild partnered with Art-Zoo for a festive co-branded phase. Art-Zoo's vibrant, character-driven visuals were adapted across Klook's platform and social assets, incorporating Klook's brand look and feel to keep the campaign feeling cohesive throughout.
Phase 03
Dating in the wild
The final phase of Klook Gone Wild brought a fun twist — a singles-only silent cinema experience at Mandai Wildlife Reserve, in partnership with CineWav and dating platform GaiGai. Fully illustration-based, the visuals carried forward the look and feel established in Phase 1, keeping the campaign cohesive right to the end.
