Stop dreaming, start klooking

Campaign

Art directed and designed Klook's end-of-year mega campaign, spanning key visuals, social media static assets, in-app banners, email creatives, and the campaign page. The creative direction was rooted in a whimsical, dreamy world — inspired by real travel dreams and wishlist destinations gathered from a user survey, bringing an authentic sense of wanderlust to the visuals. The campaign blended fun, quirky characters and elements crafted by our in-house illustrator with AI-generated imagery — a first for Klook's campaign visuals at the time. Together, the two brought a playful, imaginative world that captures the spirit of travel's full comeback, while quietly setting the stage for Klook's 10th anniversary ahead.